Performance aside, within the residential segment, air cleaner size is the biggest benefit. Polarized-media air cleaners represent the only high-performance air cleaner option that can be installed with minimal labor and no ductwork modifications. This makes it a candidate for sale on any service call, repair call or maintenance call. This is a big exception to the traditional thinking that implies that the logical time to sell an air cleaner is when the indoor unit is changed out.

Commercially, again with efficiency aside, the biggest benefit is the payback based on energy and operational cost savings. There are many costs associated with commercial filters. The lower static pressure of polarized-media air cleaners means lower energy consumption. There are also costs associated with shipping, storing and replacing large, bulky filters. Polarized-media load more efficiently which translates to longer maintenance intervals which save time and labor. The combined effect results in operational costs that can be a fraction of traditional alternatives. “Casinos were early adopters because of the products effectiveness at removing tobacco smoke and odors, and casinos ability to correlate air quality to revenue,” Wiser explained. “Other recent high-profile projects include the U.S. Securities and Exchange Commission and Churchill Downs.”

The technology has been an important part of indoor air quality programs for contractors and engineers that are responding to the heightened consumer awareness about IAQ. “We estimate that polarized-media sales account for 15-20% of the current electronic air cleaner market,” according to Duke Wiser, Dynamic Air Quality Solutions president. “And that share is growing. There are a lot of products in the burgeoning IAQ market. Polarized-media electronic air cleaners are a great value. And in the end, it’s all about value.”